Live Universe is a manufacturer of high-performance Pilates and functional training equipment, founded by people who have lived Pilates for 20 years: first in the clinic, then on the factory floor, and now serving studios, clinics and physical therapists across the United States.
Live was born with a simple but bold purpose: to transform Pilates through innovation, quality and intent. From day one we have believed that the body in motion is a powerful tool for health, expression and transformation, and that the equipment behind that process should live up to it.
Our starting point was a love for the Pilates method and a habit of listening closely to the professionals who practice and teach it. Over time, that turned into something bigger: building not just equipment, but a complete ecosystem that supports studios, instructors and clients at every stage of the journey.
Today, Live is made of:
with lines built for every kind of studio:
our education arm, training and inspiring movement professionals.
And new fronts keep taking shape, from gym-focused lines to franchising, with the United States as the newest chapter of that expansion.
Rodrigo Siqueira, Live's founder, grew up on the track as a motocross rider. The injuries he collected along the way sparked a passion for rehabilitation and led him into physical therapy. After graduating, in 2003, he opened his own Pilates and rehab clinic, the first step of a path that would fuse movement and innovation, and the reason Live is built by people who have lived Pilates for 20 years.
In 2013, faced with the need for a machine that could train the body with intensity but without impact, the seed of the brand's first piece of equipment was planted: the V12. It began as a cardboard mold and evolved into a handcrafted wooden version, before Live even existed as a company.
In August 2019, Live was officially founded. Just one month later, the brand made its mark with the launch of the V Line: V12, V6 and V2 Cross. Equipment with contemporary design, a focus on biomechanics and true freedom of movement, opening a new chapter for functional training and rehabilitation.
Success came fast. In 2020, the factory went through its first expansion. By 2021, demand called for another one, along with the modernization of our CNC machinery, preparing the structure to scale without losing the handcrafted quality that defined the brand's beginnings.
July 2021 was a milestone: Live appeared on season six of Shark Tank Brazil (Sony Channel) and caught the attention of three investors. The pitch became the most-watched video of the season on YouTube, a national showcase for the passion and innovation behind the brand.
In 2022, a modern assembly and shipping center was built, strengthening Live's logistics and setting the stage for the next leap: a new line designed specifically for Pilates studios.
The next step was bold: the +Core Pilates line, created for professionals who demand performance, design and quality. A new generation of equipment arrived to transform the studio experience, and to prove that Live never stops evolving.
Live is now living its boldest and most promising moment. What began as equipment manufacturing has become a complete ecosystem built around human movement.
With Live University driving education, the Classic, +Core and Functional lines fully consolidated, and new fronts in development, the brand now reaches far beyond Pilates, impacting multiple segments of the fitness and rehabilitation market.
And the newest chapter is being written in the United States: bringing that same standard of engineering, design and purpose to American studios, clinics and physical therapists. Live today is more than a brand: it is a movement that unites technology, purpose and a passion for the body in action.
