Group Pilates has entered a new era. LIVEROX rooms deliver intense, dynamic, engaging classes with Live equipment at the center of the experience: recurring revenue, more clients per square foot and one instructor coaching multiple stations.
We broke the paradigm that Pilates is only gentle and therapeutic. Today's client wants experience, intensity and belonging. The group model is the fastest-growing format in the market, and with the right structure it keeps quality and safety while gaining energy and scale.
Reformers with contemporary, heavy-duty design, engineering differentiators and three-dimensional movements that expand the exercise library far beyond the classic repertoire.
Challenging, engaging and highly instagrammable workouts that go well beyond traditional Pilates, keeping members motivated month after month.
A standardized method that depends less on individual talent: one instructor delivers a consistent class across multiple stations, and consistency holds as you open new rooms and new locations.
Intense, transformative sessions focused on active longevity, a training ritual and a real sense of belonging that drives retention and referrals.
One-on-one sessions cap your revenue at one client per instructor per hour. The group reformer model changes the math of the studio.
Class packs and memberships turn unpredictable session bookings into predictable monthly recurring revenue.
Multiple reformer stations working at once mean every square foot of your floor generates revenue in every class slot.
A single certified instructor coaches a full room of stations, multiplying revenue per labor hour without diluting the experience.
Up to 6 clients per equipment set with 1 instructor, designed for studios and studio franchises.
10 clients per room in 30-minute sessions: up to 20 clients per hour with a single instructor, in the premium fitness format.
Standardized programming and proprietary equipment keep the experience consistent as you grow from one room to many.
From the group Pilates room to licensing a premium fitness modality: different formats for different businesses.
High-performance group Pilates rooms with Live equipment at the center of the experience. More intensity, a clear identity and a strong sense of community.
Licensing of the modality for gyms and Pilates studio franchises. Rooms built on the LiveX method: up to 6 clients per equipment set with 1 instructor.
The premium fitness modality of the LiveX method: the V12 combined with complementary apparatus and patented sport simulators. 10 clients per room in 30 minutes.
"Live doesn't just sell equipment. Live delivers a ready-to-run operating model."
When the vision is new but the delivery stays old, the pitch evolves and the branding evolves, yet the core product remains the same as the rest of the market: intensity depends on the instructor, and scaling multiplies the risk of losing consistency. Live repositions Pilates from a repetitive practice into an intense, measurable, transformative experience, with a hybrid business model that integrates proprietary equipment, classes, method licensing and brand strength.
Proprietary equipment that changes the traditional logic of how Pilates apparatus is used in a group setting.
An exponential expansion of the exercise library, raising the energy and intensity of every group class.
An experience that depends less on the individual instructor and more on the mechanics of the system itself.
More conditioning, more engagement and a higher perception of value from every client, every session.
Pilates stops being static and starts operating as a performance platform.
A replicable system, independent of individual talent.
Real mechanical intensity, not interpretive.
A structured methodology, embedded in the system.
A training ritual and true community building.
Product, process and governance of the experience.
A highly scalable structure that increases revenue per square foot while preserving the experience in franchised environments, with no risk of dilution.
Licensing of the modality for gyms and Pilates studio franchises. LiveX rooms are designed to scale with consistency:
Licensing of a premium fitness modality, exclusive to the LiveX method, developed to set gyms apart from everything else in the market. It combines:
Reformer, Chair, Cadillac, V12, V6 and proprietary systems form a proprietary equipment platform: the foundation for Live's continuous engineering evolution and for a structurally different delivery, built on the system rather than on individual talent.
It's not about replacing what already works. It's about protecting margin, experience and positioning for the next cycle, with a defensible model that is hard to copy.